Mark Henschen – Circulation Director, The North County Times Newspaper Association of America’s Circulation Sales Executive of the Year, 2003 – Escondido, CA

Currently we have 64.3% of all North County Times subscribers on the “EZ-Pay” (auto pay) program. This is one of the highest, if not the highest, levels in the entire nation.
The single greatest reason we are enjoying this success is Universal Circulation. The superb team of high-level professionals are one of the few companies in the nation that ‘get it’ when it comes to EZ-Pay and understanding this value equation.

The law of diminishing returns is real, but we still have not reached that point after nearly seven years of continuous growth! Whatever level of EZ-Pay you have reached; there is plenty of room to grow. Prior to our introduction of the program in June of 1997, annual subscriber “churn” was as high as 134% in 1995. Today that number has declined to just over 45%. In Jan. 2001 we had 54,391 “core” customers. As of Jan. 2004 that has grown to 64,348 a gain of over 10,000! It truly is a strong indicator of the success of the entire newspaper.