Sales Blog

Kevin Hinteberger – Consumer Marketing & Brand Manager, News and Record – Greensboro, NC
I want to thank Universal Circulating Marketing for the outstanding work you have done for us thus far. Your commitment to quality kiosk/retention orders and superior customer service has increased our EZ Pay base. I look forward to working with you and your fine organization in the future as we build subscribers and readership together.
Jeff Brinley – Circulation Director of Consumer Sales, Bay Area News Group – San Ramon, CA
UCM is a terrific and reliable source for converting subscribers late in grace to paid EZ pay subscribers. They are a driving factor in the continued growth of EZ pay we are seeing across all of our publications. Because these calls are made late in grace, UCM helps us keep subscriber bad debt in check which benefits our individual paid number.
Sherry Tate – Sales Manager, Commercial Appeal – Memphis, TN

Once again, UCM has made the impossible possible.

Debbie Mahlum – Circulation Specialist Supervisor, Capital

Universal Circulation has been a very important tool for our ongoing retention program. They continue to help us grow our EZ pay numbers. They are very customer service oriented to our subscribers and to us as a company. I have enjoyed working with the Universal Circulation staff over the past few years.

Sandra Redlin – Circulation Sales Manager, Journal Times – Racine, WI

Universal Circulation has become an integral part of our on-going retention strategy. With their expertise, we’ve seen a significant increase in our EZpay percentages.

Kelly Hendershot – Circulation Director, Daily Camera – Boulder, CO

Newspapers Inc. (Universal Circulation) has been a life saver for the Daily Camera. They have been easy to work with, professional and results oriented.

Kolby Jensen – Circulation Sales Manager, Times-Call – Longmont, CO

Universal Circulation is one of the most professional companies I’ve had the pleasure of doing business with. The staff is highly trained in customer service and they produce quality results.

Cindy Hardison – Circulation Sales & Retention Manager, Winston-Salem Journal – Winston-Salem, NC

The Winston-Salem Journal began our partnership with Universal Circulation in late 2004. This relationship is a valued one for us. I have been impressed with the quality of their sales and the professionalism of their staff. We have a comprehensive in-house retention program that begins with field personnel and moves several steps ending with our retention call center. Because of our efforts, our churn rate is in the 30% range. Universal has taken customers we thought could not possibly be saved, and sold many on an EZ Pay order. We do not get complaints about Universal Circulation and subscribers, when asked in a verification call, understand what they have purchased. Universal Circulation has even collected grace period balances for us! I would highly recommend Universal Circulation for your company.

Julie Achauer – Senior Circulation Manager of Audience Development, The Lexington Herald – Leader

We’ve worked with Universal Circulation for several years and the partnership has been a significant factor for paid re-sales with a valuable retention rate. As we’ve revised and re-invented our on-site processes they’ve accommodated us with each new phase. UC provides outstanding customer service.

Mark Henschen – Circulation Director, The North County Times Newspaper Association of America’s Circulation Sales Executive of the Year, 2003 – Escondido, CA

Currently we have 64.3% of all North County Times subscribers on the “EZ-Pay” (auto pay) program. This is one of the highest, if not the highest, levels in the entire nation.
The single greatest reason we are enjoying this success is Universal Circulation. The superb team of high-level professionals are one of the few companies in the nation that ‘get it’ when it comes to EZ-Pay and understanding this value equation.

The law of diminishing returns is real, but we still have not reached that point after nearly seven years of continuous growth! Whatever level of EZ-Pay you have reached; there is plenty of room to grow. Prior to our introduction of the program in June of 1997, annual subscriber “churn” was as high as 134% in 1995. Today that number has declined to just over 45%. In Jan. 2001 we had 54,391 “core” customers. As of Jan. 2004 that has grown to 64,348 a gain of over 10,000! It truly is a strong indicator of the success of the entire newspaper.