Making Sales You Can Count On for Over 20 Years
Universal Circulation started out in one of what is often regarded the most competitive and most aggressive sales environments – newspaper subscription sales. In addition to rapid turnover (also known as churn) among subscribers, the sales process in this arena presented billing challenges, narrow profit margins, limited promotional opportunities, and lack of understanding concerning value. When we started our business, we set out to do more than just work through those challenges – we chose to push past them. By measuring our successes and failures every step of the way, we found ways to innovate sales, not only for the publications industry, but for others as well. Today’s Universal Circulation is the result of a carefully crafted and continuously honed approach to making every sales effort count. All the way to the bottom line.